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Increasing Value

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People overseas value many things about New Zealand food, and many customers are willing to pay more for these qualities. These resources can inform the development of practices, products and value chains that reward farmers and growers for sustainable production.

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Interactive Tool

The Matrix of Drivers: Online Tool

This online tool presents what agrifood experts think are the greatest issues and pressures influencing land use change in New Zealand. Developed by the Agribusiness…
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Video

Winning the Green Premium: Red Meat Sector webinar

Red meat consumers are demanding ever-greater sustainability in their food choices. That comes with a financial cost. How can producers earn more to cover these…
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Technical Report

Pasture For Humans

Protein harvesting from pasture has the potential to provide Aotearoa farmers with alternate land-use choice. For the farmer, the inclusion of protein harvesting has the…
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Summary

Taieri Land Use Diversification Opportunities

This website shares a variety of resources produced by a project working with farmers in the Upper Taieri Wai catchment group (Ranfurly, Central Otago) to…
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Video

Winning the Green Premium: Horticulture Sector webinar

Consumers are demanding ever-greater sustainability in their food choices. That comes with a financial cost. How can producers earn more to cover these new costs?…
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Video

Shared Values // The Value Chain Compass

Collective values, in both senses of the word ‘value’, act as glue in a value chain. Unless the value chain is able to create and…
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Video

Consumer Focus // The Value Compass

The price final consumers are willing to pay drives all value in the value chain. Hence, a value chain needs to understand how different groups…
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Video

Incentives // The Value Chain Compass

As the name suggests, a value chain involves a series of linkages between the producers at one end of the chain and the final consumers…
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Video

Chain Leadership // The Value Chain Compass

A key responsibility of governance is chain leadership. Typically, one of the partners in the value chain acts as chain champion. The chain champion has…
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Video

Scale // The Value Chain Compass

In the research programme’s case studies of emerging value chains, scale was one of the key decisions that had to be made by the chain…
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Video

Product Quality // The Value Chain Compass

Consumers pay a premium for a product only if they value it as a quality product. Quality begins with characteristics such as appearance, taste and…
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Video

Risk // The Value Chain Compass

All commercial enterprise involves a degree of risk. In the food and fibre sector, there are specific challenges related to the chain’s continuity of supply.…
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