We want to reward New Zealand’s primary producers for producing high-value products in sustainable ways.

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Science Theme Leader

New Zealand earned $42 billion from primary sector exports in 2018, with overseas consumers paying about 6 times that amount for our country’s produce. How can we capture more of this value, and share it with our farmers and growers?

Incentives for Change researchers are gaining detailed understanding of what customers in different countries value about New Zealand produce, and designing production systems that measure and deliver these attributes. This will allow us to generate higher value for our exports.

To return a bigger share of this value to producers, Incentives for Change researchers are investigating the factors behind value chains, and designing mechanisms to reward sustainable practices and ngā āhuatanga Māori (Māori characteristics) more highly.

This will create environmental, economic, social and cultural benefits for all New Zealanders, build trust with domestic and international consumers, and incentivise primary producers to adopt the most suitable land uses.

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Our Goal

We use our land and water to produce products with high value to consumers that we capture and share with producers. New value chains are distributing more value from consumers to producers, and more agribusinesses are using metrics that reward land practices that increase environmental, social, cultural and economic wellbeing.

Incentives for Change Projects

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The Matrix of Drivers

A foundational understanding of international and domestic drivers and issues, and their importance to the primary sector
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New Models Of Collective Responsibility

New Models of Collective Responsibility

Developing new ways to strengthen the connection between people, land and water
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Register Of Land Management

Register of Land Management Actions

What's been done? A national record of land management actions to improve water quality and restore catchments
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Eutrophication Product Footprinting

Eutrophication indicators will help New Zealand agribusiness reduce environmental impacts and meet expected new European environmental standards
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Reasons for Water Quality Improvement

Investigating the reasons for decreasing phosphorus concentrations in many waterways
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Indicators Working Group

Investigating the use of indicators to help the primary and public sector meet local, national and international reporting requirements
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Credence Attributes On Farm

What are the on-farm impacts of changing food production systems to deliver additional attributes that are meaningful and valuable to consumers?
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Integrating Value Chains

Providing knowledge on how to construct global value chains that share increased value with New Zealand farmers and growers, and meet environmental expectations of consumers…
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Rewarding Sustainable Practices

Delivering validated new knowledge to agribusiness leaders transforming commodity supply chains to premium value chains
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