New Zealand earned $42 billion from primary sector exports in 2018, with overseas consumers paying about 6 times that amount for our country’s produce. How can we capture more of this value, and share it with our farmers and growers?
Incentives for Change researchers are gaining detailed understanding of what customers in different countries value about New Zealand produce, and designing production systems that measure and deliver these attributes. This will allow us to generate higher value for our exports.
To return a bigger share of this value to producers, Incentives for Change researchers are investigating the factors behind value chains, and designing mechanisms to reward sustainable practices and ngā āhuatanga Māori (Māori characteristics) more highly.
This will create environmental, economic, social and cultural benefits for all New Zealanders, build trust with domestic and international consumers, and incentivise primary producers to adopt the most suitable land uses.
We use our land and water to produce products with high value to consumers that we capture and share with producers. New value chains are distributing more value from consumers to producers, and more agribusinesses are using metrics that reward land practices that increase environmental, social, cultural and economic wellbeing.