Project Details Ngā taipitopito
By better understanding the underlying worldviews that shape perceptions of farming and the agri-food industry, this project aims to support empathetic connections between producers and consumers.
Key language associated with social licence to operate, farming and te Taiao will be surveyed to identify points of connection among diverse communities. A core component of the project includes understanding, identifying, articulating, and visualising experiences of agriculture among various stakeholders, industry, community groups and others.
The project aims to generate recommendations for connecting New Zealanders to build a unified foundation for discussion, to support more trusting relationships around farming, and improve social licence to operate.