Diverse Experiences of Farming

Building a place-based social licence to operate

Project Details Ngā taipitopito

Project Status:
Challenge funding:
Research duration:
October 2022 – June 2023

Collaborators Ngā haumi

You are here: Home / Projects / ­ Diverse Experiences of Farming

What are we doing?E aha ana mātou?

By better understanding the underlying worldviews that shape perceptions of farming and the agri-food industry, this project aims to support empathetic connections between producers and consumers.

Key language associated with social licence to operate, farming and te Taiao will be surveyed to identify points of connection among diverse communities. A core component of the project includes understanding, identifying, articulating, and visualising experiences of agriculture among various stakeholders, industry, community groups and others.

The project aims to generate recommendations for connecting New Zealanders to build a unified foundation for discussion, to support more trusting relationships around farming, and improve social licence to operate.

How can the research be used? Ka pēhea e whai take ai te rangahau?

  • This project aims to improve communication between farmers, iwi, government entities, and consumers regarding farming and te Taiao, through understanding of different views and shared language as they relate to social licence to operate.
  • A survey on the key language of social licence to operate will illuminate worldviews, language used, and points of connection across a range of iwi partners and the agri-food network.
  • This research will present new methods to understand, identify, articulate, and visualise the various perceptions of Māori with respect to agriculture.
  • Academic and public articles, graphics, and a mini-documentary will provide recommendations for connecting farmers and diverse publics to build social licence to operate.
  • Learning from this project will be used to create and trial new tools for connecting farmers and non-farmers, and design evaluation methods to understand how well they work.
  • This work will look for connections between te Taiao and the principles underpinning regenerative and sustainable agriculture.

Related research updates Ngā pānui mō te rangahau nei

Research team Te hunga i whai wāhi mai

Science Lead
Cadey Korson
Massey University
Project Lead
Alice Beban
Massey University
Te Ao Māori Lead
Jonathon Procter
Massey University
Janet Reid
Massey University
Jessica Halley
Massey University
Kierin Mackenzie
Massey University

Tools & resources Ngā utauta me ngā rauemi

In the media Mai i te ao pāpaho

Pathways to Transition Projects

Te Taiao framework in use

Lessons from Our Land and Water

The Our Land and Water National Science Challenge journey to a Tiriti-led science partnership: the lived experience and the lessons learned
View Project
Tukituki River and Te Mata Peak. Photo: Phillip Capper via Flickr

Synthesis Scenarios for Future Land Use

Steering land use change to meet water quality targets, through the synthesis of Our Land and Water research
View Project
The Collaboration Lab

The Collaboration Lab

Determining the role of collaboration in transforming management of land and water
View Project

Trust and Social Licence

Investigating the importance of trust and approval by the community of the primary sector’s practices, and the connection to productivity and sustainable growth in New…
View Project
Rural Professional Fund 2021 22

Rural Professionals Fund 2021–22

There were 12 successful projects in the second funding round for the Our Land and Water Rural Professionals Fund.
View Project

Implementing Te Mana o Te Wai

Supporting iwi, hapū, water users, and decision-makers to understand and implement policy that prioritises Te Mana o te Wai
View Project
Scroll to Top