Navigating social licence to operate between farmers, agribusinesses, consumers, and citizens in Aotearoa New Zealand
Project Details Ngā taipitopito
Collaborators Ngā haumi
AgResearch | Cawthron Institute | Dirt Road Communications | Lincoln University | Manaaki Whenua | Quorum Sense | Thriving Southland
Do farmers perceive good farming practice differently from consumers and citizens in Aotearoa? Aligning the perceptions and practices of ‘good farming’ may be key to community approval or acceptance (social licence to operate) of different farm sectors and farm types.
This research project will explore new ways to connect producers, consumers, and citizens to constructively discuss, negotiate, share and communicate good farming practices. It will also consider where this should happen.
Research partners Open Farms, Thriving Southland and Quorum Sense will help develop, identify and test new practices and initiatives to strengthen relationships between producers and consumers, locally, regionally and nationally.