Connecting Food Producers and Consumers

Navigating social licence to operate between farmers, agribusinesses, consumers, and citizens in Aotearoa New Zealand

Open Farms

Project Details Ngā taipitopito

Project Status:
Active
Challenge funding:
$986,140
Research duration:
July 2022 – December 2023

Collaborators Ngā haumi

AgResearch | Cawthron Institute | Dirt Road Communications | Lincoln University | Manaaki Whenua | Quorum Sense | Thriving Southland

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What are we doing?E aha ana mātou?

Do farmers perceive good farming practice differently from consumers and citizens in Aotearoa? Aligning the perceptions and practices of ‘good farming’ may be key to community approval or acceptance (social licence to operate) of different farm sectors and farm types.

This research project will explore new ways to connect producers, consumers, and citizens to constructively discuss, negotiate, share and communicate good farming practices. It will also consider where this should happen.

Research partners Open Farms, Thriving Southland and Quorum Sense will help develop, identify and test new practices and initiatives to strengthen relationships between producers and consumers, locally, regionally and nationally.

How can the research be used? Ka pēhea e whai take ai te rangahau?

  • Do farmers perceive good farming practice differently from consumers and citizens in Aotearoa? Aligning the perceptions and practices of ‘good farming’ may be key to community approval or acceptance (social licence to operate) of different farm sectors and farm types.
  • This research project will explore new ways to connect producers, consumers, and citizens to constructively discuss, negotiate, share and communicate good farming practices. It will also consider where this should happen. Some spaces and places are likely to be better suited to building meaningful relationships than others, such as the peri-urban zones just outside cities.
  • Research partners Open Farms, Thriving Southland and Quorum Sense will help develop, identify and test new practices and initiatives to strengthen relationships between producers and consumers, locally, regionally and nationally.

Research team Te hunga i whai wāhi mai

Science Co-Lead
Peter Edwards
Manaaki Whenua
Science Co-Lead
Suzanne Vallance
AgResearch
Implementation Co-Lead
Dean Stronge
Manaaki Whenua
Implementation Co-Lead
Daniel Eb
Dirt Road Communications
Te Ao Māori Lead
Nikki Harcourt
Manaaki Whenua
Robyn Kannemeyer
Manaaki Whenua
Nick Kirk
Manaaki Whenua
Jim Sinner
Cawthron Institute
Martin Espig
AgResearch
Sam Long
Quorum Sense
Chloe Dear
Quorum Sense
Sarah Edwards
Lincoln University
Hugh Campbell
University of Otago
Gwen Grelet
Manaaki Whenua / Quorum Sense
Richard Kyte
Thriving Southland

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