Investigating the importance of trust and approval by the community of the primary sector’s practices, and the connection to productivity and sustainable growth in New Zealand
Project Details Ngā taipitopito
As New Zealand’s primary sector intensifies, it is increasingly under the public’s scrutiny. This research looks at the importance of trust and approval (social licence) of primary sector practices, as well as trust between government, industry, community and media.
While New Zealanders generally value primary production, many consider the environmental impacts of some primary production systems to be unacceptable.
Without a social licence to operate, the primary sector may experience a loss of confidence from the public, resulting in legal action, conflict and regulation. This could have a negative effect on competitiveness and expansion and, in some cases, lead to closure for companies.
The project built a greater understanding of the importance of trust and relationship building. This provides a foundation for new approaches for developing and keeping social licence.