Project Details Ngā taipitopito
New Zealand food producers are under pressure to reduce their impact on fresh water and their greenhouse gas emissions. They also need to maintain their income to support their whānau and their employees, pay their mortgage, and continue making their significant contribution to New Zealand’s economy.
One way to support farmers and growers to meet New Zealand’s environmental goals is to reward sustainable practices.
People all over the world value many things about quality New Zealand food, such as its safety and environmental stewardship, and many customers are willing to pay more for these qualities.
This research will help exporters capture more value for their produce and increase returns to food and fibre producers, rewarding the good practices that created the extra value. This will require a ‘value chain’ of businesses, from farmer to retailer, to collaborate to authentically deliver the attributes valued by overseas customers.