EU Green Deal: Impact on NZ Exports

The European Union’s Green Deal’s impact on primary production exports

Kelly Washington Wines

Project Details Ngā taipitopito

Project Status:
Challenge funding:
Research duration:
July 2022 – March 2023

Collaborators Ngā haumi

Fonterra | Organics Aotearoa NZ | Te Waka Kai Ora, Papawhakaritorito Trust | Winegrowers NZ

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What are we doing?E aha ana mātou?

The European Union’s Green Deal, especially the Farm to Fork Strategy, presents challenges and opportunities for New Zealand exports into the EU, and into other regions that adopt similar standards in response.

This project will focus on the New Zealand dairy and wine sectors as case studies to investigate the potential effects of emerging EU policies on exports. Te Waka Kai Ora, Fonterra, NZ Winegrowers, and Organics Aotearoa New Zealand are collaborators in the project.

The research aims to provide an economic rationale for transitioning to organic and other ‘environmentally responsible’ production methods, based on retaining and potentially improving market access into the EU.

The research is intended to be useful to New Zealand’s negotiators with the EU during the implementation phase of the recently concluded New Zealand-EU Free Trade Agreement.

How can the research be used? Ka pēhea e whai take ai te rangahau?

  • This research will support the international export promotion activities of New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade.
  • Outcomes from this project may be used by OANZ and its key stakeholders to promote a shift to organic production across a range of export-oriented primary industries.
  • This project seeks to clarify which existing primary sector policies or practices in New Zealand will meet the European Union’s metrics and outcomes, and which will not, by providing understanding of emerging EU policy that might directly or indirectly affect international trade.
  • A discussion paper will identify existing and emerging threats to New Zealand’s primary sector exports to the EU, and identify opportunities that might arise from these EU policy developments for increased exports to the EU.
  • This research will investigate the economic, employment and environmental effects of a significant shift to organic production in two case study industries: dairy and wine. Researchers will model the effects of increased organic production on economic activity, employment, and export revenue. They will also model the environmental benefits of increased organic production on greenhouse gas emissions, water quality, soil health and biodiversity.

Related research updates Ngā pānui mō te rangahau nei

Research team Te hunga i whai wāhi mai

Project Lead/Science Lead
Tiffany Tompkins
Te Ao Māori Lead
Jessica Hutchings
Tīaho Ltd
Alistair Schorn
Chris Morrison
Andrew Henderson
Ed Massey
NZ Winegrowers

Tools & resources Ngā utauta me ngā rauemi

Technical Report

EU Green Deal: Impact on New Zealand’s Land-based Primary Producers

Several areas of focus for the EU Green Deal are likely to pose significant challenges for New Zealand’s export sectors, not only directly in the…
View Technical Report

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