Shared Vision for Land Use in Marlborough

Place-based diversification: How can we develop pathways to transition to diversified shared landscapes?

New Zealand Winegrowers / Yealands Estate

Project Details Ngā taipitopito

Project Status:
Challenge funding:
Research duration:
July 2022 – June 2023

Collaborators Ngā haumi

AgResearch | Bragato Research Institute | Lincoln University | Market Economics | Scion

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What are we doing?E aha ana mātou?

Forestry, viticulture, and beef and lamb production dominate the Marlborough landscape, sharing land and water with other communities nested in the landscape.

This project aims to understand these communities’ visions for their place, and identify connections and relationships that need to be established to achieve a shared vision and facilitate collaborative regional change.

Researchers will conduct interviews to construct a shared vision of land use in Marlborough that strikes a balance between the needs of all groups that share the region’s land and water.

The potential for diversification to support this shared vision, and the social license to operate of primary sectors in the region, will also be explored. Different ways to support communities to imagine, plan and begin transitioning towards diversification will be identified and assessed.

How can the research be used? Ka pēhea e whai take ai te rangahau?

  • This project will support change in land management practices by exploring the potential for diversification to enhance social licence to operate, and ways to support a transition to diversification.
  • Findings from this project could help guide regional council, industry and business decisions about diversification, resulting in increased overall diversification at the regional level.
  • Identifying key mechanisms and methods, this project will develop a greater understanding of the types of connections and relationships needed to support collaborative regional efforts towards place-based change, and pathways to diversification.
  • The process of collaboration will include and empower groups who may be at the periphery of current decision-making.
  • Local and national government can use the resources produced by this project to inform their policies, programmes, and initiatives for environmental improvement, climate change adaptation and agriculture.
  • A peer-reviewed article will focus on the impact of diversification on resource sharing and achieving social licence, and assess different pathways to support regional diversification.
  • A report summarising the main findings of this project will include a proposed action plan for transition to diversification in the Marlborough region. Findings will be shared in local and industry publications, and via a webinar with industry and community groups in Marlborough.

Research team Te hunga i whai wāhi mai

Project/Science Leader
Michelle Barry
Bragato Research Institute
Anita Wreford
Juan Monge
Market Economics
Alvaro Romera
Te Ao Māori Lead
Ramona Rradford
Independent Researcher

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