Providing knowledge on how to construct global value chains that share increased value with New Zealand farmers and growers, and meet environmental expectations of consumers and citizens
Project Details Ngā taipitopito
Collaborators Ngā haumi
AgFirst | ANZCO Foods | AsureQuality | Beef + Lamb NZ | Export NZ | Fonterra | Foundation for Arable Research | GNS Science | Horticulture NZ | Lincoln University | Massey University | MBIE | MFAT | MPI | NZTE | PwC New Zealand | RMIT University | Scion | Taupō Beef and Lamb | Te Hono | The AgriBusiness Group | Thought Strategy | University Of Auckland | University Of Canterbury | Wageningen University | Wakatū Incorporation | Zespri
The customer decides the final value of New Zealand’s agricultural exports. To increase this value, the ‘value chain’ of businesses, from producer to retailer, can collaborate to align their strategies and processes with what customers value most highly, and make clear this ‘story’ of production.
Integrating Value Chains tested whether New Zealand’s world-renowned reputation for food and fibre would allow our producers and processors to capture higher returns for agri-food exports. This research delivered new knowledge about how international consumers value New Zealand food exports, especially from Māori enterprises. It also looked into new technologies for authenticating food trust.
Five case studies of successful New Zealand value chains were researched, so learning from their success can be used by other businesses.
Our goal is for New Zealand to produce high-value products across all sectors, and share more of this value from consumers to producers in a way that rewards good environmental, social and cultural practices.