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Paul Sutherland

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Beef in California, USA

Online tool to access and analyse results of a survey of beef consumers in California about their consumer behaviour, preferences, technology use, understanding of Māori enterprise, and country of origin preferences.

Source: Consumer insights and willingness to pay for attributes: New Zealand beef products in California, USA. Tait, Peter R.; Rutherford, Paul; Driver, Tim; Li, Xuedong; Saunders, Caroline M.; Dalziel, Paul C.; Guenther, Meike

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