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Winning the Green Premium: Horticulture Sector webinar

April 2023

Consumers are demanding ever-greater sustainability in their food choices. That comes with a financial cost. How can producers earn more to cover these new costs? This webinar explored how the New Zealand horticulture and arable sectors are winning the ‘green premium’ by working with suppliers, communities, retailers and consumers to find greater value – and then re-investing that premium in sustainable production. This webinar was held on Tuesday 18 April 2023, featuring:

  • Morgan Maw, Boring Oat
  • Carol Ward, Zespri
  • Dr John Reid, Ngai Tahu Research Centre
  • Prof Caroline Saunders, Agribusiness & Economic Research Unit
  • Vincent Heeringa, MC

Watch the webinar for insights from leaders in the horticulture and arable sectors, highlighting the importance of building partnerships with people with similar values, and being consistently grounded by consumer needs.

Read our webinar summary here: https://ourlandandwater.nz/news/winning-the-green-premium-for-the-horticulture-and-arable-sectors/

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