Collective values, in both senses of the word ‘value’, act as glue in a value chain. Unless the value chain is able to create and sustain collective economic value, for example, it is not viable and will not endure. Collective social and cultural values strengthen bonds along a value chain from the producers to the consumers, and also contribute to collaborative governance and management of the value chain. Kono Wines proves an example of this in practice.
Find out more about The Value Chain Compass: aeru.co.nz/valuecompass/collectivevalues