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Incentives for Change

The Matrix of Drivers

A foundational understanding of international and domestic drivers and issues, and their importance to the primary sector

Matrix Schematic


Challenge funding: $250,000

Research duration: May 2016 – July 2016;
November 2017 – February 2018


What Are We Doing?

Primary production is influenced and impacted by many external factors, or drivers. A full stocktake of these international and domestic drivers and their interactions was required, to understand their relative importance to the primary sector.

The Matrix of Drivers research team developed an overview of all the known drivers and issues that have the potential to affect agricultural land and water use in New Zealand. This was initially completed in 2016, and updated in 2018. The matrix uses 650 unique sources of information (494 international and 156 domestic) of academic, industry, regulatory and legislative origin. This is built into a priorities matrix that quantifies the importance of these drivers and represents the level of interest or concern of customers.

The Matrix of Drivers provides market intelligence and foresight into consumer trends and international agreements, and can be used to assess the magnitude of drivers across sectors.

How Can The Research Be Used?

  • The Matrix of Drivers informs science investment for the Our Land and Water National Science Challenge, ensuring investment is targeted into the areas of highest potential impact, related to the hierarchy of national and international issues.
  • The Matrix of Drivers provides market intelligence and foresight into consumer trends and international agreements. Industry bodies can use this research to assess the magnitude of drivers affecting their sector (such as climate change or the trend towards plant-based proteins), anticipate change, and assist producers to adapt.
  • Primary sector producers and entrepreneurs can use The Matrix of Drivers to meet market demands or seek out new high-value, low-environmental-footprint opportunities, and avoid lurching from one consumer trend to the next.
  • Ultimately this knowledge will impact on the primary sector’s social licence to operate by allowing Our Land and Water National Science Challenge to answer some of the biggest questions around sector growth and maintenance of environmental quality.

Team Snapshot

Research Outputs


Driving Better Programme Investment and Accelerating Challenge Impact Through a Prioritisation Matrix of International and National Perspectives

Caroline Saunders, Timothy Driver, Alistair Mowat, Bill Kaye-Blake, Tim Payn, Karen Bayne, John Saunders, Jay Whitehead, Sini Miller, Alice Tang, Meike Guenther, Peter Tait
July 2016

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