10am, Tuesday 16 April

How, Where and Why Alternative Proteins Will Change Farming in New Zealand


10am, Tuesday 16 April


via Zoom

Hosted by:

Our Land and Water

Three scenarios show us how the rise of alternatives to animal proteins could change farming in Aotearoa by 2050.

The Protein Future Scenarios research project, funded by the Our Land and Water National Science Challenge, investigated the potential impact on New Zealand of the global growth of new proteins that could compete with milk and meat products.

The research team modelled the economic and environmental implications of three plausible future scenarios against a baseline scenario. The three future scenarios were based on different rates of technological advancement for the main alternative protein technologies, with associated growth in consumer demand.


  • Jon Manhire, director, AgriBusiness Group
  • Prof Hugh Campbell, University of Otago
  • Prof Rob Burton, Ruralis (Norway)
  • Stuart Ford, AgriBusiness Group
  • Dr Christopher Rosin, Senior Lecturer, Lincoln University

More information:

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