Researchers from the Agribusiness & Economic Research Unit (AERU) were asked by Our Land & Water to investigate the role of value chains in rewarding the sustainable practices of New Zealand producers.
The AERU studied more than 11 exemplar exporters and identified nine attributes that set these value chains apart.
The Value Chain Compass summarises those insights. It’s a tool to help managers reinvigorate their own value chains – starting with collective values at the core and establishing a premium in the minds of overseas consumers at the end.
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