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You are here: Home Resource Finder Journal Article Governance of market-oriented fresh food value chains: Export chains from NZ
Governance of market-oriented fresh food value chains: Export chains from NZ
November 2017
Publication: International Food and Agribusiness Management Review
Author(s): Trienekens, J., van Velzen, M., Lees, N., Saunders, C., & Pascucci, S
This study explored how the governance of a global food value chain can facilitate the value chain’s market orientation towards the values of final consumers. The study was based on 4 in-depth case studies conducted on global food value chains from New Zealand to Western Europe dealing with apples, kiwifruit, venison and lamb.