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Product Quality // The Value Chain Compass
Consumers pay a premium for a product only if they value it as a quality product. Quality begins with characteristics such as appearance, taste and texture. Quality also involves attributes that the consumer has to accept on trust,…
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Risk // The Value Chain Compass
All commercial enterprise involves a degree of risk. In the food and fibre sector, there are specific challenges related to the chain’s continuity of supply. These include seasonal limitations, adverse weather events, environmental…
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Value Co-Creation // The Value Chain Compass
A feature of food and fibre value chains is that creation of value for consumers requires collaboration among the partners of the chain. There is no premium, for example, if producers invest in strong environmental stewardship but …
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Information // The Value Chain Compass
A global value chain from New Zealand producers to overseas consumers can be lengthy, involving several links in the chain and diverse cultures. This means a value chain needs to work out how to pass information about final consume…