Resources for

Farm Advisors

Paul Sutherland

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As a rural professional, you can help farmers and growers understand the drivers for regulation and get ahead of the game. Be confident in trying new approaches, with case studies and evidence-based resources to inform on-farm decision making and reduce risk.

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Summary

Consumers’ Willingness to Pay for Sustainability and Other Attributes

Evidence gathered by four separate Our Land and Water research programmes has found that food shoppers in New Zealand’s key export markets do value attributes…
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Technical Report

Soil health research in the context of regenerative agriculture

Soil is increasingly considered a ‘common good’, like water and air. In Aotearoa New Zealand, we also need to consider principles integral to understanding soil…
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Technical Report

Terrestrial macrofauna invertebrates as indicators of agricultural impacts

This report examines how invertebrates like spiders and worms can be counted to evaluate the impact of regenerative farming practices. Farms have vastly more insects,…
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Technical Report

What are the opportunities to reduce variability in apple tree productivity through targeted (sub-block) water and nutrient application?

Most of New Zealand’s apple production occurs on soils which have formed from alluvial (river movement) deposits. These soils range from clays to sand, to…
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Infographic

Predicted willingness-to-pay price premium for red meat and dairy products

This infographic summarises key findings from a meta-analysis of international studies. It found the highest consumer ‘willingness to pay’ (WTP) for sustainability attributes is for…
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Infographic

Summary of potential impacts of delivering credence attributes on dairy farms

This infographic summarises key findings from research on the potential impacts on dairy farms in New Zealand from delivering specific sustainaibility attributes that are desired…
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Infographic

Consumer willingness-to-pay is variable

This infographic summarises the various factors that influence the additional premium that consumers in our export markets are willing to pay (WTP) for sustainabiity attributes.
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Video

Drought: Farm Profits and Community Resilience

This webinar looked at the strong relationship between more intense future drought and drops in farm profit, and how we might identify vulnerable rural communities…
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Video

Drought: What Does the Future Look Like for Farmers and Growers?

This webinar covered recent drought projections for New Zealand to the end of this century, describing a wetter west and drier east (particularly in winter),…
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Video

Drought: What to Grow and Where?

This webinar discussed the on-farm effects of projected changes in climate, such as a shift in pasture growth season, land use opportunities that might arise,…
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Technical Report

Measuring real time nitrate leaching from a Hawkes Bay onion Field

The primary objective of this project was to prove that successful real time ‘in situ’ nitrate measuring was possible using a nitrate sensor and that…
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