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Paul Sutherland

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Yoghurt in Shanghai, China

Online tool to access and analyse results of a survey of yoghurt consumers in Shanghai about their consumer behaviour, preferences, technology use, understanding of Māori enterprise, and country of origin preferences.

Source: Measuring Chinese food consumers' preferences for sustainability attributes: The case of the Shanghai yogurt market. Tait, Peter R.; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim; Guenther, Meike (RossiSmith Academic Publications, 2020-09)

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