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Paul Sutherland

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Wine (sauvignon blanc) in California, USA

Online tool to access and analyse results of a survey of wine consumers in California about their consumer behaviour, preferences, technology use, understanding of Māori enterprise, and country of origin preferences.

Source: Wine consumer preferences for sustainability attributes: A discrete choice experiment of Californian Sauvignon blanc purchasers. Tait, Peter R.; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim

Projects which produced this output

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