Reshaping a farming culture through participatory extension: An institutional logics perspective

Participatory extension programmes influenced practices, beliefs and values underlying the learning logic (changing from a ‘linear’ to ‘multi-actor’ logic) and thus can help facilitate more effective practice change by providing support via micro-mechanisms and enabling dynamics. The study contributes to current literature by introducing a new lens for understanding change induced by participatory extension programmes and by providing change agents, such as extensionists, with more in-depth knowledge about the main logics guiding the culture of farming, and the mechanisms by which farmer practices, beliefs and values may change. The in depth-knowledge will help to communicate, frame and organise extension initiatives.