Examining developed versus emerging economy online food and beverage purchase behaviour and predictors: A survey comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom consumers

Consumers are increasingly using online shopping for purchasing food and beverage (F&B) products. A challenge to industry stakeholders is understanding which elements of online digital media and smart technologies are associated with higher rates of online expenditure that could be strategically targeted. Therefore, the central aims of this study are to identify predictors of online F&B expenditure, and how they differ across developed and emerging economy consumers.