Publication: Science of the Total Environment
Author(s): S. Payan, S. Falconer, B. Carlson, W. Yang, S. Ledgard
Beef production in the Lake Taupō region of New Zealand is regulated for nitrogen (N) leaching. The objectives of this study were to 1) evaluate the implications of nitrogen emission limitations on eutrophication and climate change impacts of NZ beef through its life cycle to a European market and uniquely link it to 2) estimation of the reduction in these impacts that can be funded by the consumer’s willingness to pay (WTP) a premium for a low environmental-impact product. Comparison with published environmental footprint of beef from Europe showed lower climate change and eutrophication impacts for NZ beef, thus showing potential positive environmental attributes for NZ beef. The European consumer’s WTP (32% price premium) for such a beef product with low environmental impacts could offset the cost to farmers for implementing the reduction of N emissions.