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Consumer Willingness to Pay Price Premium for Credence Attributes of Livestock Products – A Meta-Analysis

March 2019

Publication: Journal of Agricultural Economics
Author(s): W. Yang, A. Renwick

This study conducted a meta-analysis to examine consumers’ willingness to pay (WTP) for different credence attributes of livestock products based on a systematic review of 555 estimates derived from 94 papers reporting WTP. Meta-regression results established the presence of systematic WTP variation associated with types of products, credence attributes (CAs) and locations, yet also indicated that WTP is subject to systematic variation associated with study methodology.

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