Output Tool Technical Report 2
Jingwei Ke, Pexels

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Consumer Insights and Willingness to Pay for Attributes: NZ Wine in California, USA

June 2018

To achieve greater value in global markets, New Zealand can increase its understanding of our international customers’ demands for products from New Zealand’s land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on wine consumers in California.

AERU Research Report No. 349

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