May 22, 2023
You are here: Home Resource Finder Technical Report Consumer Insights and Willingness to Pay for Attributes: NZ Beef Products in California, USA
To achieve greater value in global markets, New Zealand can increase its understanding of our international customers’ demands for products from New Zealand’s land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on beef consumers in California.
AERU Research Report No. 348