Output Tool Technical Report 2
Jingwei Ke, Pexels

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Consumer Insights and Willingness to Pay for Attributes: Kiwifruit in Shanghai

June 2018

To achieve greater value in global markets, New Zealand can increase its understanding of our international customers’ demands for products from New Zealand’s land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on kiwifruit consumers in Shanghai.

AERU Research Report No. 346

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