Communicating Effectively with Farmers (learning module)

This kōwae (learning module) will help you learn new approaches to communicating effectively with your clients and the rural community, using social science research from Our Land and Water. You will learn:

• How to use effective strategies to overcome barriers to communicating with the rural community
• How social science can help us to understand why people think the way they do
• How information you give to a farmer might interact with information and signals from other sources

This module synthesises research from four research programmes, one Rural Professionals Fund project, and an Our Land and Water-funded report and Master’s thesis.

Approximately 1 hour to complete (+ 4 – 6 hours of optional readings)