August 22, 2024
You are here: Home Resource Finder Summary An Early Contribution to Beef + Lamb New Zealand’s Taste Pure Nature Brand
March 2023
Evidence from the Integrating Value Chains programme supported a country-of-origin brand that reached hundreds of millions of people in the US and China, and could ultimately earn New Zealand hundreds of millions of dollars per year.
This article was prepared as an impact case study for MBIE as part of Our Land and Water’s 2020–21 annual reporting requirement.